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Element Optics

Element Optics

Element Optics is brand that focusses on high quality, yet affordable optics and optic accessories for practical use. Read more

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Element Optics is a relatively new player in optics. They’ve got a healthy focus on quality, usability and durability. The products of Element Optics are designed by a team of shooting and hunting professionals, which means they really focussed on longevity, performance and ease of use. They looked at what was possible, but even more so on what was needed.

Element Optics background

Element Optics originates as an idea from Fredrik Axelsson, founder of the successful FX Airguns. A man with a unique vision and an ongoing fascination with progression. He really wanted to do something with optics, but lacked the expertise himself. Instead, he collected a team of people around him that had plenty of expertise and helped them in founding Element Optics.

The practical experience of these team members, gave them expert knowledge in what would make a good rifle scope and what wouldn’t. Both in function as in quality. They also combined their shared experience in developing new reticles. Besides practical use, they looked at how to create robust designs and how to keep things affordable. This resulted in a series of high quality and competition winning rifle scopes.

In succession of these practical and durable rifle scopes, the line-up was widened with binoculars, range finders and mounts. All of them are developed with the same philosophy. By doing this, Element Optics has grown to a respectable player in the optics market.